Once upon a time…
Like every finished design, each stage of our creative process has a story
It all starts with some ravishing research!
Imagery, both primary and secondary you’ll be unsurprised to hear feeds the creative soul and helps to feed visual ideas for all things icluding;
colour, composition, texture, pattern, placement, repeats, aesthetic, movement, scale, materials,
and everything in between.
With our collaborative mission being to help raise awareness of the effects Climate Change is having on our wildlife and their natural habitat, a wealth of research is needed to help feed the narrative behind each design, in order to create thought provoking imagery to engage with our consumers. (Thats you!)
Research both visual and academic is all gathered together from a multitude of sources such as museums, including; The Natural History Museum, The Science Museum and The V&A. Books, films and magazines. Conversations, experiences and areas of outstanding natural beauty like; The Sussex Downs, Kew Gardens and The National Trust.
All these resources contribute to our fantastical creations!
Choosing a colour palette is an essential early stage during a design project.
Colours tend to be chosen from a limited and finely tuned collection of Primary and Secondary imagery.
Existing colour swatches are matched to photographs, and some fun is had in the dye lab to prep for sampling!
The messy (and fun!) part.
Since studying at the RCA my exploration of different print processes and combining of techniques has broadened, giving final designs a unique and signature aesthetic.
Open mesh screen printing is a freeing process with no limitations, allowing me to explore textually using different mark making tools on the screen.
These prints were created using tools such as;
sponges, toothbrushes, sticks, wooden forks, cloth scraps, and paint brushes!